As the generation of children who’ve been brought up recycling and hearing about helping others become adults, one thing is becoming certain. As adults, they’re using their creativity and purchasing power to affect business by choosing to operate companies who are environmentally conscious and buying products which are environmentally sustainable. Social consciousness enters in by way of their hiring practices and how they give back to their communities. The companies they run and support are growing by leaps and bounds, too. The business forecast is that these trends will continue into the foreseeable future.
Knowledge is Power
The power to make sales, that is. Your customers want information about you and how you do business. People want to feel good about how they spend their hard-earned cash. Therefore, you’ll need to provide them with a way to do that by allowing them to peek behind the curtains of your company. Be open about your mission, no matter what it is. If you’re recycling old, broken bottles into pretty jewelry to both provide something attractive and keep the bottles out of landfills, that’s a great story to share with your customers.
Does your company donate part of its profits to a charity? Featuring that news along with the data on your charity of choice could potentially earn you a new customer and your charity a new donor. Who you hire and how you go about doing that is important to your customers, too. If your focus is on enabling the differently-abled, having staff members who embody those different abilities demonstrates your real-world commitment to this ideal. Are you a supporter of veterans’ charities? Deliberately hiring veterans as they make their transition from our country’s defenders and back into the civilian world shouts your dedication loud and clear.
Consumer trends show that people are concerned with the environmental and social consciousness of the companies from which they purchase products.